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Logo for photographer Sopie Dreijer.

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“I am grateful to have been a part of the journey towards Moonchild Yoga’s new logo expression. From the initial brainstorming meetings and briefing of the owner, Louise Wang Nielsen, to sketching out the lines. It was a fantastic pleasure to work alongside the always style-conscious Louise, who guided the pen strongly, making my work much more structured and simple.”

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Samarbejdet omkring nyt logodesign til Hommelhoff Group blev til imellem deres CEO, Nemanja Stankovic og selskabets grundlægger, Claus Hommelhoff. Carsten Herholdt fra The Brand Agency stod for hele processen omkring nyt navn, design og web. Til selve logodelen udvalgte The Brand Agency mig som meddesigner i et tæt samarbejde .

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The billion-dollar conglomerate, Hommelhoff Group, was formerly known as Aktieselskabet CBH. They aimed to simplify and strengthen their communication by consolidating the three pillars of the company under a new cohesive name and identity.

The collaboration for the new logo design for Hommelhoff Group took place between their CEO, Nemanja Stankovic, and the company’s founder, Claus Hommelhoff. Carsten Herholdt from The Brand Agency managed the entire process for the new name, design, and website. For the logo design itself, The Brand Agency selected me as a co-designer in a close collaboration.

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I have created illustrations for an exhibition at Vejle Museums, MAD – Danish History bite by bite. My role was to visualize artifacts, methods, and ancient landscapes.

With the right interplay between modern and edgy design elements and solid content from the exhibition architect, archaeologists, and historians, we have created an exhibition that not only presents the history of food but also inspires and moves you. I have been responsible for the expression and illustrated the poster and several significant supporting illustrations in the exhibition.

Join us on a journey through time, where we delve into the tasteful adventures of the past. The modern design vibe creates an atmosphere of innovation and excitement around the history of food. We have broken with traditional conventions and created a visual expression that is sharp, edgy, and eye-catching.

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Teater JÆVN har lavet en forestilling med ham som omdrejningspunkt.

Vi lavede 1 plakat som fundament og lavede 11 forskellige versioner, for at vise de 11 forskellige kirker som disse forestillinger opføres i. Dette gjorde vi netop for at de forskellige menighedsråd og befolkningen ville føle en større tilknytning i og med det var den kirke fra deres egn der sås.

NFS var forfatter, teolog, digter, skolemand, præst, filosof, historiker, titulærbiskop, filolog, debattør og politiker.

Han bevidste at hårdt arbejde lønner sig og i løbet af sit 74-årige virke skrev han sig til en titel som Danmarks mest produktive forfatter.

N.F.S. Grundtvig is one of the iconic figures in our cultural history. So, I felt it was an honor to delve into his life and history as part of the research for a new project.

Theater JÆVN has created a production centered around him. We designed one poster as the foundation and created 11 different versions to represent the 11 different churches where these performances are held. We did this specifically to create a stronger connection with the various parish councils and the local population, as each church is from their own region.

N.F.S. Grundtvig was an author, theologian, poet, educator, pastor, philosopher, historian, titular bishop, philologist, debater, and politician.

He believed in the value of hard work, and over his 74-year career, he earned the title of Denmark’s most prolific writer through his extensive body of work.

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’Demokrati’ er for mig en abstrakt størrelse. Men på demokratidagen bed jeg mærke i, at et demokrati fungerer, når det rummer forskelligheder. Ligesom en have der trives, når diversiteten er stor, så trives vi mennesker, når vi rummer skønheden i vores forskelligheder og kan stå side om side i demokratiet. Derfor har jeg valgt et bredt udvalg af botaniske elementer til kollagen for denne dag.

Spot også den gule Fibonacci-sprial. Den følger et numerisk mønster, som øges, jo længere den bevæger sig ud fra sit centrum. Den drager en parallel til nutidens digitale algoritmer, hvis kompleksitet øges mere og mere, dag for dag.

Det interessante for mig er, at spiralens sneglehuslignende mønster også forekommer flere steder i naturen. Til trods for naturens tilsyneladende rodede diversitet, så er der altså en orden til stede. På den måde er der, midt i demokratiets store rod, også en vis ræson i at se det som et system, der er. Og som skal vedligeholdes, reguleres, næres og vandes. Det er demokratiets evige spiralrejse imellem de livsnødvendige strukturer og de farverige forskelligheder, der udspringer herfra.

Dokk1 had gathered all the country’s libraries for Democracy Day. Afterwards, I was asked to create a visual interpretation for an artwork and layout for the presentation.

‘Democracy’ is, to me, an abstract concept. But on Democracy Day, I noticed that a democracy functions when it embraces differences. Just like a thriving garden relies on diversity, we as humans thrive when we embrace the beauty of our differences and stand side by side in democracy. Therefore, I have chosen a wide range of botanical elements to collage for this day.

Also, spot the yellow Fibonacci spiral. It follows a numerical pattern that increases as it moves further away from its center. It draws a parallel to today’s digital algorithms, whose complexity increases day by day.

What interests me is that the spiral’s snail shell-like pattern also appears in various places in nature. Despite nature’s apparent chaotic diversity, there is an underlying order. In this way, amidst the tangled web of democracy, there is a certain reason to see it as a system that exists. It needs maintenance, regulation, nurturing, and watering. It is democracy’s eternal spiral journey between vital structures and the colorful differences that stem from it.

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Jeg var særligt opmærksom på at bruge kunstneriske elementer, der gik ud over det visuelle. Jeg ønskede at skabe en følelsesmæssig forbindelse mellem beskuerne og værket, hvor de kunne læse mellem linjerne og opleve en dybere mening. Derfor valgte jeg at inkorporere transparente lag og detaljer, der tillod beskuerne at se både de overordnede sammenhænge og de mere skjulte nuancer i kunstværket.

Et centralt element i min udsmykning var kirkevinduerne, hvor jeg blev inspireret af den magiske stemning, der opstår, når lyset skinner igennem. Jeg anvendte transparent folie med kunstværket på vinduerne og skabte derved en unik oplevelse, der afhang af vejret og lysets spil. Beskuerne blev inviteret til at opleve en ændring i stemning og atmosfære, når de betrådte rummet og blev omgivet af kunstværket.

Desuden ønskede jeg at skabe en særlig oplevelse i slusen ved DSB-indgangen. Ved at dække vinduerne fra gulv til loft med kunstværket, skabte jeg en helt indhyllet atmosfære. Beskuerne blev draget af farverne og blev måske fristet til at gå igennem slusen eller blot fordybe sig i studiet af vinduerne. Denne oplevelse gav dem mulighed for at tage en smule hverdagsmagi med sig på deres videre færd gennem centret.

Det var vigtigt for mig at skabe et kunstværk, der ikke kun var æstetisk tiltalende, men også budskabsmæssigt positivt. Jeg inkluderede inspirerende og opmuntrende ord og sætninger, der skulle fremkalde smil og sprede glæde blandt beskuerne. Naturen blev også brugt som en metafor for forbindelser og vækst mellem mennesker. Jeg ønskede at minde folk om vigtigheden af at pleje og dyrke relationer ligesom en have, der skal vandes og plejes for at blomstre.

I was particularly mindful of using artistic elements that went beyond the visual aspect. I wanted to create an emotional connection between the viewers and the artwork, where they could read between the lines and experience a deeper meaning. Therefore, I chose to incorporate transparent layers and details that allowed the viewers to see both the overall connections and the more subtle nuances in the artwork.

A central element in my decoration was the stained-glass windows, where I was inspired by the magical atmosphere that arises when light shines through. I used transparent foil with the artwork on the windows, creating a unique experience that depended on the weather and the play of light. The viewers were invited to experience a change in mood and atmosphere when entering the space and being surrounded by the artwork.

Furthermore, I wanted to create a special experience in the passageway at the DSB entrance. By covering the windows from floor to ceiling with the artwork, I created a completely enveloping atmosphere. The viewers were drawn to the colors and perhaps tempted to walk through the passageway or simply immerse themselves in the study of the windows. This experience allowed them to carry a bit of everyday magic with them on their journey through the center.

It was important for me to create an artwork that was not only aesthetically appealing but also conveyed a positive message. I included inspiring and uplifting words and phrases intended to evoke smiles and spread joy among the viewers. Nature was also used as a metaphor for connections and growth between people. I wanted to remind people of the importance of nurturing and cultivating relationships, much like a garden that needs to be watered and cared for in order to bloom.

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Jeg valgte at bruge overordnede visuelle virkemidler for at skabe en sammenhængende og indbydende æstetik på etiketterne. Så derfor har jeg illustreret lyset der falder på vandoverfladen. Jeg føler dette er elegant og samtidig moderne. På baggrunden har jeg arbejdet med forskellige farvegradienter. Netop for at skabe tilsvarende dybde som man finder i havet men lys og skygge.

En særlig udfordring var at skabe et artwork, der kunne trykkes som folie og tilpasses begge varianterne. For at opnå en sammenhængende og tiltalende æstetik på etiketterne valgte jeg at fokusere på overordnede visuelle elementer

I have designed labels for four new variants of Marine Collagen for Green Goddess. My primary focus was to visualize the element of water, as the collagen is derived from fish, and with four different flavor variations, the challenge was to create artwork that could be printed as a single foil to cover all the variations.

I chose to employ overarching visual elements to create a cohesive and inviting aesthetic on the labels. Therefore, I illustrated the light falling on the water surface, which I feel is elegant yet modern. In the background, I worked with different color gradients to achieve a depth reminiscent of the ocean’s play of light and shadow.

A particular challenge was to create artwork that could be printed as foil and adapted to both variants. To achieve a cohesive and appealing aesthetic on the labels, I focused on overarching visual elements.

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