Atomic hype

Besides my art and freelance assignments I also give lectures. The theme is mostly about how I started my company nearly tens years ago and how to follow the beat of your heart and make a living of your passion. Last week the guys from 18-01 in Holstebro booked me for an evening of entrepreneurship. The venue was some what different than the usual venues. It was in a bunker. A relic from the cold war. The acoustics were crazy since it was a round shallow shape burred under the ground, but I quickly found the good spot to stand. Which was close to the doorway. this meant my voice did´nt bounce all over the place. It was cold as hell in this concrete grave and only lit by candle light

The experience of being in a place that was designed to protect lives and now totally forgotten hit me harder than the smell of dampness. We live among them, still burred under the surface which intrigued me. So I did some research on the subject and to my surprise I found out that when the A bomb first “hit” the market it was welcomed with open arms, happiness and started a trend where all things cool had to have the name “Atomic” Like other big events through the years it shed new words.

The term “bombshell” started when Rita Hayworth in 1946 was known as the “nuclear girl,” her successors through the 1940s and 1950s, were called “nuclear bombs”, “nuclear stars” and “nuclear explosions” Today we use the words “sex bombs” but there are very few who think about where the word came from.

The link between nuclear weapons and celebration can be difficult to understand today. But nobody understood the massive impact it could have. Until the late 1950s when it dawned on the politicians, military and the public that the new weapon was a serious risk factor also against themselves.

Bizarre pictures of the fun of the Atomic fashion for the whole family, the innocence mixed with the seriousness that we know today is for me interesting. The contrast indeed of life and death.