I was commissioned to do the artwork for the new Danish Absolut Vodka campaign. The product they wanted promoted is the Magnum bottle 1,5 liters.
My vision is a world built of collage where the Absolut bottle lives, packed with details and layers of paper.
Absolut Vodka is the world’s fourth largest spirits brand, and has the idea that ”Doing Things Differently leads two something exceptional”. Working with artists is not a new thing for Absolut, since the early 1980s they have worked with artists like Warhol and Hirst but also with musicians such as Lenny Kravitz and film director Spike Jonze.
A big shout out to Jannick Børlum who has taken pictures of my artwork, and Inger Stamp who shot the behind the scenes video.