I have been commissioned to do some artwork for the new Absolut Vodka campaign.
The artwork and bottle will be showed at the I DO ART party january 27, 2012 as a release and after that it will be hitting the clubs.
My vison is a world built of collage where the Absolut bottle lives, packed with details and layers of paper.
Absolut Vodka is the world’s fourth largest spirits brand, and has the idea that ”DoingThings Differently leads two something exceptional”.
Working with artists is not a new thing for Absolut, since the early 1980s they have worked with artists like Warhol and Hirst but also with musicians such as Lenny Kravitz and film director Spike Jonze.
I can´t show the Artwork for the campaign yet, but here are some behind the scenes pictures from the studio shoot saturday, and be sure to check out the cool brand identity video while you wait for the release.
[vimeo http://www.vimeo.com/33899037 w=696&h=392]