ECCO campaign illustration

Jeg har lavet en illustration til ECCOs nye ballerina kampagne for skoen Anine. 

Den har været i vinduerne de sidste par uger i 90 lande.
Skoen er lavet med en proces der hedder Fluid Form hvilket gør den enormt blød og bevægelig, dette skulle visualiseres igennem de elementer jeg valgte at tegne. 

Hele stemningen skulle være flydende og der skulle være feminin bevægelse i hele illustrationen. Så vandet, blomstrene, fuglene og alle elementerne er udvalgt ud fra tanken at den feminine bevægelse skulle udtrykkes.

//

I have made an illustration for ECCO’s new ballerina campaign for the Anine shoe.

It has been in the windows for the last couple of weeks in 90 countries.

The shoe is made with a process called Fluid Form which makes it really soft, this had to be visualised through the elements I chose to draw. The whole mood should be fluid and there should be feminine movement throughout the illustration. So the water, the flowers, the birds and all the elements are selected from the idea that the feminine movement should be expressed.