CAT bags collaboration
Jeg blev spurgt af mærket Cat for at komme med et forslag til den retning, deres taske modelinje skulle udvikle sig.
Jeg valgte nogle forskellige tendenser vedrørende materialer, detaljer og begreber. Med base i disse elementer designede jeg to tasker, som skulle være kernen i konceptet.
Jeg startede ved at lave nogle undersøgelser. Jeg ønskede at få et overblik over, hvad der var trendy og hvad ville være på grænsen til at trende. Multifunktionelt var et nøgleord for mig, således at taskerne kan bæres på to måder. Rygsækken kan bæres som en rygsæk eller bæres som en skuldertaske med skulderremmen.
Bærbar og på farten: Jeg lavede taskerne rummelige, så der var plads til en bærbar computer og samtidig mange dame ting som et tørklæde eller handsker eller læbestift, creme eller en notesbog. Til rygsækken ønskede jeg at tasken skulle have en god pasform når man bar den, så det var vigtigt, at det ikke kom til at se stor og maskulin ud.
Det er også derfor, at klappen er rund, for at holde den feminine følelse blød og rund og organisk formet.
Komfortabelt: Jeg har lavet rygsækstropperne brede og med en ekstra polstring. Så de ikke gør ondt i skuldrene, selv når man bærer en tung belastning.
Jeg har designet rygsækken, så når du bærer den, vil du stadig kunne nå dine nøgler i sidelommen. Denne slags funktionalitet er vigtig for mig i min hverdag på vej hjem fra kontoret, så jeg behøver ikke tage rygsæket af for at få min nøgler eller høretelefoner.
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I was asked by the Cat brand to come up with a suggestion of the direction their fashion line had to evolve.
I selected some different trends regarding materials, details and concepts. From the base of these elements, I designed two bags which should be the core of the concept.
I started out by doing some research. I wanted to get an overview of what was trendy and what would be on the verge of trending. Multifunctional was a key word for me, So that the bags can be carried in two ways. The backpack can be worn as a backpack or be carried as a shoulder bag, using the shoulder strap.
Laptop and living, on the go : I made the bags spacious so there would room for a laptop, and at the same time a lot of lady stuff like a scarf, or gloves or lip gloss, cream or a notebook. For the backpack I wanted the bag to have a good fit on the back so it was important that it did´nt get to big and masculine.
That is also why the flap is round, to maintain the feminine feel being soft and round and organically shaped.
Comfortable : I made the backpack straps wide and with an extra padding detail. So they don´t hurt the shoulders even when carrying a heavy load.
I designed the backpack so when carrying it you will still be able to reach you keys in the side pocket. That kind of functionality is important for me in my everyday life on my way home from the office, so I don´t have to take the backpack of to get my keys or earplugs.
CAT bags collaboration
It has been a great challenge to be able to merge my Ruthless into the CAT universe. The trick is to be true to your self and the brand identity at the same time, so the customers get something fresh but it still feels like CAT.
I started out by doing some research. I wanted to get an overview of what was trendy and what would be on the verge of trending.
I was inspired by a lot of different trends. And I chose a variety of these, which could fit the CAT DNA, my personality, and at the same time an easy to use product for women.
Cat Bags_Spotlight Video from Ruth Crone Foster on Vimeo.
Multifunctional : Multifunctional was a key word for me, So that the bags can be carried in two ways. The backpack can be worn as a backpack or be carried as a shoulder bag, using the shoulder strap.
Brass/ rings : For the hardware I was inspired by rings and incorporated them into the shoulder straps, and together with webbing I feel the straps have a more light and fashionable look.
Laptop and living, on the go : I made the bags spacious so there would room for a laptop, and at the same time a lot of lady stuff like a scarf, or gloves or lip gloss, cream or a notebook. For the backpack I wanted the bag to have a good fit on the back so it was important that it did´nt get to big and masculine.
That is also why the flap is round, to maintain the feminine feel being soft and round and organically shaped.
Comfortable : I made the backpack straps wide and with an extra padding detail so they don´t hurt the shoulders even when carrying a heavy load.
I designed the backpack so when carrying it you will still be able to reach you keys in the side pocket. Tha kind of functionality is important for me in my everyday life on my way home from the office, so I don´t have to take the backpack of to get my keys or earplugs.
Regarding textures I wanted to combine the functionality with fashion details where there is a lot of emphases on merging different textures in one design. So I used PU and webbing together with the main fabric.
Gym bags : The floppy look of gym bags is incorporation in the top of the Tote which is designed so it can flap to either side while being carried using the shoulder straps.
Allover prints + surprising details : It was important for me that even the inside of the bag was full of details. The finishing details on the inside pockets and the lining with at POW of color when opening.
