Artistic design for working with positive psychology
I was hired to do an artistic design for at company which specializes in positive psychology and travels the world giving lectures on how to use your strengths.
The four strengths the company wished visualized are as follows:
I can – I believe – I will -I become strengthened
I designed a simple graphic expression that could accommodate different images so that the overall expression of the project was coherent. One of the things that was very important was to show a bit of my universe, and my way of thinking to bring a fresh and modern expression into the artwork. The aim was to differentiate from the other artwork used by companies also working with positive psychology. This meaning it was important when I was looking for pictures that I used pictures that were sufficiently interesting and special but I still had to be looking for pictures with easy explanation which would fit each psychological capital.