Label design

Jeg har designet etiketter til fire nye varianter af Marine Collagen for Green Goddess.

Mit primære fokus var at visualisere vandelementet, da collagenen stammer fra fisk, og der var fire forskellige smagsvarianter, var udfordringen at lavet et artwork der skulle printes som folie, der så kunne dække over alle variationerne.

Jeg valgte at bruge overordnede visuelle virkemidler for at skabe en sammenhængende og indbydende æstetik på etiketterne. Så derfor har jeg illustreret lyset der falder på vandoverfladen.

Jeg føler dette er elegant og samtidig moderne. På baggrunden har jeg arbejdet med forskellige farvegradienter. Netop for at skabe tilsvarende dybde som man finder i havet men lys og skygge.

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I have designed labels for four new variants of Marine Collagen for Green Goddess.

My primary focus was to visualize the element of water, as the collagen is derived from fish, and with four different flavor variations, the challenge was to create artwork that could be printed as foil to cover all the variations.

To achieve a cohesive and inviting aesthetic on the labels, I chose to utilize overarching visual techniques. Therefore, I illustrated the play of light on the water surface, which I believe exudes elegance and a contemporary feel.

For the background, I incorporated various color gradients to replicate the depth found in the ocean, with its interplay of light and shadow.