The four strengths the company wished visualized are as follows:
I can – I believe – I will -I become strengthened
I designed a simple graphic expression that could accommodate different images so that the overall expression of the project was coherent. One of the things that was very important was to show a bit of my universe, and my way of thinking to bring a fresh and modern expression into the artwork. The aim was to differentiate from the other artwork used by companies also working with positive psychology. This meaning it was important when I was looking for pictures that I used pictures that were sufficiently interesting and special but I still had to be looking for pictures with easy explanation which would fit each psychological capital.