Europe 1950 – 2000 – Aarhundredets Festival
They wanted me to incorporate different elements that where explanatory of the festival theme and content. This years theme was the years from 1950 -2000. So the elements for this years poster where very concrete. This was because we where dealing with tangible things, as retro cars, war, weapons, nuclear weapons, space travel and inventions of the time. The artwork was based around the sixties and seventies.Very quickly the colors and pictures I found, decided what color scheme I would be working ind.
It is important for them to show a researcher from the university as a focal point, because the festival in different ways is about education for the population and they want the researchers to be the center of this. So we had Bertel Nygaard who researches political music, rebellion and discussions. We chose a very “in your face” front view pose for the model, we wanted to emphasize the political rebellion of the time.
The festival brings together scientists, artists, institutions and creative enthusiasts and merges them through concerts, dinners, lectures, author readings film and exhibitions. The festival is focused on knowledge, but always with the cultural experience as spice.
This artwork had to work on so many different levels. It had to be an eye catcher and a strong communicator and at the same time it had to be able to be spread out on many platforms. Such as posters ranging in size from A1 to A5, banners, web, badges, newspapers ads, and the A4 sized festival catalogue.