I was asked to design the new disposable glass for Absolut Vodka.
A glass that in a year reaches approx. 30.000 consumers.
It was important that the design was simple, and the brand name to be very visible. This glass is manly used for sponsored events and the more brand visibility there can be on photo´s being taken the better.
To be visiible on Instergram Absolut Vodka requested that a catchy name, with a hashtag, would be incorporated ind the design. The final word is “Drinkspiration” reminiscent of the creative core values of the brand.