This is a charity project which in 2016 unites art / design, humor and Danish businesses, in favour of The Danish Cancer society
This project is a prelude to the premiere of an animated Dreamworks film in November 2016, in which the GoodluckTroll plays the leading role.
The whole fundraising project involves a number of famous Danes and Danish designers creating a half meter tall GoodluckTroll. The fiberglass troll which initially will be sold as a one-off piece and then produced in small editions in limited series for sale in stores.
During the design process I had some key elements which I focused upon.
KEY ELEMENTS //
_PATTERN MIX. _A SATURATION OF PRINTS AND PATTERNS. _MERGING IN AND OUT OF EACH OTHER. _GRAPHICAL PATTERNS VRS. TRIBAL PATTERNS. _SHARP LINES + SOFT CURVES.