I was asked to make a print for the Hummel Company tour to Barcelona 2016. This print was for a T-shirt all the employees would get in remembrance of their trip, and the core target point, which they as a company are working to achieve.
There where some words/ company values which had to be incorporated in the print
– IMPROVE or REMOVE
– Barcelona 2016
Everything in the print is built up with such a composition, that each element is dependent on all the other elements. If one element is removed the artwork would tip and be of balance.
I think this is a beautiful parallel to teamwork, synergy and harmony at Hummel.
Explanation of the different elements:
– Structure, direction, goals
– Infinity sign.
– A unit, a team
– Water is necessary for growth, the line symbolises water.
– Movement, progress.
– The “t” in GROWTH is used it as the stem of something that grows and moves up.